Proposed marketing research for a bank

This sample research proposal would give you an idea how you can go about choosing and writing a proposal based on finance related topic. Background of the Research Asset Liability Management ALM is a critical function to the banks and financial institutions in present environment due to volatile global market, proliferation of new financial products and changing environment of regulatory system Koch and MacDonald, It is a dynamic and comprehensive framework that helps banks and financial institutions to measure, monitor and manage the market risk Consiglio, Cocco and Zenios, Under this system, structure of balance sheet is managed in proper way to ensure that the net earnings from interest are maximized and risks are minimized.

Proposed marketing research for a bank

Share on Facebook Marketing research seeks to identify the variables that affect your product or service -- such as buyer attitude, habits, market need, competition, sticker price and promotional requirements.

Before actual market research can begin, however, you must write a detailed proposal, or "map," which outlines the objectives and goals of your research. The data gleaned from this proposal are vital to answering the questions that your lender, partners, collaborators or other employees need concerning your marketing research.

Identify the subject of your research to your audience. Craft an explanatory abstract that is approximately one paragraph in length. This will serve as an introduction to your reader. Write down your product's or service's problems or needs. Define the purpose for your research. For example, if your sporting goods store is located in a neighborhood with an aging or sedentary demographic, you might be losing market share or revenue.

The purpose of your research might be to determine if you should relocate your business to cater to a younger or more athletic community. State the objective of your research and what is currently known about the problem. For instance, if your revenue is dropping, you might want to analyze consumer need or identify attitudes surrounding your sporting goods store.

The purpose of your research might be to determine if relocating your business to a more upscale, younger, or more athletic community will result in increased revenue.

Indicate which research methods will be used and how the data will be collected. Include the type of information you will provide to peers, and in which format. State if you will use focus groups with audio or video recording.

Proposed marketing research for a bank

Indicate if you will mail out questionnaires or use the Internet or phone surveys. Detail when, where and who should be at regularly scheduled meetings at which you report the progress of your research.

Break down costs for your marketing research wherever possible. Add costs for personnel time or focus-group facility fees. Include costs of mailing for data collection, or the costs of producing reports.

Proposed marketing research for a bank

Jot down the time frame for your research project so that your deadlines are respected by all involved. Include time lines needed to write questions, test the viability of the questionnaire or conduct surveys. Write down a list of the documentation that will be presented to your peers or reviewers at the end of the project.

List any software packages, printers or copier facilities that you will use to prepare the final report.

Best Finance Topic Research Proposal - Help With Your Dissertation

Include the date when the findings will be presented for final review. Proofread and edit for content, structure and legibility.Research Proposal - Marketing Research - Free download as Word Doc .doc), PDF File .pdf), Text File .txt) or read online for free.

Scribd is the world's largest . View Test Prep - Marketing Ch. 8 Test Bank from MKT at Tennessee Technological University. Chapter 8Decision Support Systems and Marketing Research questions (26 true/false, multiple91%(22).

Marketing research is at the heart of addressing the four P’s of marketing: product, price, place and promotion. That is, the product must satisfy a need, be priced at the right level in a place. 1. Executive Summary This essay emphasizes a proposed marketing research for Serendib bank PLC.

It provides the information stating form identifying managerial problem then defining marketing research problem by looking at the origin and nature of the problem. ii Budget Many of the activities related to the design of the evaluation of the CrediAmigo program have been, and continue to be, supported by the CMU supervision budget of the World Bank loan to BNB.

Proposal Deadline: pm EST, Friday, March 30, The Vermont Energy Investment Corporation (VEIC), a nonprofit organization, requests proposals for Branding Services for VEIC to be completed and presented to VEIC by 4pm on Friday, March 30,

Financial Market Research Proposal