Writing a single minded proposition

Truth values[ edit ] There is controversy as to whether propositions made in bad faith are true or false, such as when a hypochondriac has a complaint with no physical symptom. Littering is commonplace in Chiang Mai Littering is wrong Both have the same grammatical structure, but the way we might verify the first is quite different from the way we might want to verify the second. We can verify the first statement by observations made in the physical world, but, according to David Humeno amount of physical world observation can verify statements of the second type.

Writing a single minded proposition

"Single-Minded Proposition" (cartoon) | Marketoonist | Tom Fishburne

The writing is on the wall and can no longer be ignored. We will continue adding trillions of dollars to the national debt clock until such time that our creditors no longer lend us money. Unfortunately, the current strategy is chock full of its own pitfalls, the least of which being the real possibility of a hyperinflationary environment developing over coming months and years.

On Main Street, average Americans have seen their wealth decimated.

writing a single minded proposition

And if recent reports are any indication, the destruction of the middle class will continue unabated for years to come. Americans no longer have money or credit to spend to prop up the economy, thus more jobs will be lost, leading to more people requiring government assistance for everything from food to shelter.

We are, on every level, facing a collapse of unprecedented scale. The number of people whose eyes have been opened seems to be growing, and many of them are asking what the collapse will look like as it unfolds.

What will the symptoms be? But the collapse of our financial system, or hyperinflation of our currency, or a meltdown in US Treasuries is only the beginning. We know some or all of these events are all but a foregone conclusion.

But, along the way, there will be numerous surprises—actions taken by governments that may be as unprecedented as they would be unlawful. Because, again, such actions are the norm when a government finds itself losing its grip over the people it perceives as its minions.

Here are a few: This has begun in a small way in both the EU and US. Later, travel restrictions will be extended within the boundaries of countries highway checkpoints, etc. The EU has instituted the confiscation of bank accounts, which can be expected to become an international form of governmental theft.

The food industry operates on very small profit margins and survives only as a result of quick payment of invoices.

Spend the Most Time Writing Your Single-Minded Proposition This section has many names: key takeaway, main insight, Unique Selling Point. Whatever you call it, focus all of your energy on it. Jul 07,  · This video is unavailable. Watch Queue Queue. Watch Queue Queue. Complexity characterises the behaviour of a system or model whose components interact in multiple ways and follow local rules, meaning there is no reasonable higher instruction to define the various possible interactions.. The term is generally used to characterize something with many parts where those parts interact with each other in multiple ways, culminating in a higher order of emergence.

With dramatic inflation, marginal businesses suppliers, wholesalers, and retailers will fall by the wayside. The percentage of failing businesses will be dependent upon the duration and severity of the inflationary trend. A dramatic increase in the number of home and business foreclosures will result in homelessness for anyone whose debt exceeds his ability to pay—even those who presently appear to be well-off.

As numbers rise significantly, a new homeless class will be created amongst the former middle class.What is a single-minded proposition?

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If you know Nike, you know the answer: Just Do It. This is the iconic line known and loved by Nike users worldwide that began its Author: Howard Ibach.

The reason it’s called the “single minded proposition” and not the “brand proposition” is to stress the importance of making it about one thing. A core principal of writing an effective single minded proposition is that is in fact “single minded”.

writing a single minded proposition

You can’t cram it full of features (even though I’ve had some clients who have tried). In a crowded chamber in the Commons yesterday, Theresa May told MPs: "the draft text that we have agreed with the Commission is a good deal for our country and for our partners in the EU.

One of my biggest regrets in Reading’s restaurant scene is a little place you probably never visited called Cappuccina Cafe. It was on West Street, looking out over an especially grotty 99p shop, it was a fusion of Vietnamese and Portuguese food, and it did the most wonderful bánh mì (the Vietnamese sandwich, served in a baguette, which bears the hallmarks of Vietnam’s French colonial.

This book provides some terrific lessons, insights and exercises to help agency strategists laser focus their efforts on writing the best single-minded proposition possible.

A must read for any ad student or any ad strategist. Most single-minded propositions resemble a peace treaty more than a rally cry however. At the heart of a great marketing story is usually a "single-minded proposition", or SMP.

The SMP sums up the most important thing you can say about the brand or product.

The single-minded proposition | BtoB - Ad Age